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slimming food


If you are trying to lose those extra kilos that you can spare the best thing to do is think about food. In fact, let your imagination and see yourself eating every bite of that chocolate bar you crazy or high-calorie piece of cheese that you will eat less. That's the surprising conclusion of a study conducted by researchers at Carnegie Mellon University in Pittsburgh (USA), published in the journal Science.

Many people agree that the first bite of food is usually the most succulent, and as you continue eating every bite is becoming less exciting than the last, because we got used to that particular food. This is what scientists call habituation, and that is what researchers have now used to prove that our mind is a powerful food, using the chocolate and cheese to show that the imagination may be enough to create this habituation a person to food.

A simulated food
The researchers asked participants in their experiment to imagine themselves in different situations by 33 repetitive actions. One group imagined that inserted 33 coins in a laundry machine (the movies), an action very similar to eating chocolate balls (M & M's, in particular), say the researchers. Mentally simulating another group inserted 30 coins in the washer and then ate 3 scoops of chocolate, and the third group thought of introducing 3 coins, and then ate 30 M & M's. At the end of the test, I expected a bowl of famous chocolate balls for them to eat whatever they wanted.

Participants who had imagined they were eating pellets of chocolate ate 30 fewer than those of other groups. To ensure that these results were due to consumption of chocolate and not imaginary self-control, the researchers repeated the test by changing what they imagined each group, and again the result was in the same direction.

The researchers suggest that this type of mental images could be used not only to reduce the intake of unhealthy food but for other potential applications, such as fighting withdrawal syndrome drug and anti-smoking and obesity. Substitute

real experience

"Habituation is one of the fundamental processes that determine the amount we consume a food or product, when to stop eating and when consuming other," says Joachim Vosgerau one Authors of the study. "Our findings show that habituation is not governed only by sight, smell, hearing and touch, but also by how the consumer experience is mentally represented. To some extent, to imagine an experience is a substitute for real experience, "explains Vosgerau.

Therefore, it seems that the difference between imagining and experience may be smaller than previously thought. Advertisers should take into account the findings of this investigation, lest the evocative images of some of his ads that make our imagination get exactly the opposite of what they want. (ABC)