Despite international situation, the time is ripe to find new markets and strengthen market positions in several specialized niches, which, generally - offer better prices. Therefore, the interest of entrepreneurs in small and micro enterprises (SMEs) to participate in trade events is higher. They recognize this is a great opportunity to grow their businesses and learn about the requirements of buyers which facilitates trade relationship in the future.
While our traditional markets are the United States and the countries of the European Union , there is always room for greater presence in those places. This requires the generation of an exportable supply of higher quality, better able to meet the demands of the market conditions of employment.
Presence
In this regard, SME-Adex manager, Roberto Molero, said that in order to achieve better business results, SME entrepreneurs are directed more attention to markets where they have competitive advantages. "The goal is to generate new business opportunities."
for this year set out to see more attention to segments of greater purchasing power.
In this case, the greatest opportunities are concentrated in the area of \u200b\u200bclothing, handicrafts (household decorative items) and the line of alpaca, the most important.
This strategy is essential to SME participation in fairs and business rounds, then there are the necessary information for your product is suitable for what you want the buyer to know presented in an appropriate manner, with an electronic portal and negotiate properly.
Molero today revealed that 64% of firms that export are small business. "This shows us that the export trade does not belong only to large companies. This frees up the prejudice that only companies can be impressive and consolidated a place in the international market," he said.
The problem, he added, is that even when significant in number, their contributions to the export value go unnoticed. Thus, their representation in the negotiated amount is still small, is just 2%.
This gap, he suggested, could be shortened by proper utilization of trade agreements, which allow for a universe of more than three billion people where the products of SMEs can reach .
TICS
The manager said that awareness of the importance of bringing together SMEs with current information technologies and communication technologies (ICT) to this year's SME-Adex incorporated into their work a number of new products and services that facilitate companies the intensive use of ICT.
thus will have a B2B portal, will sign agreements with leading institutions in e-commerce (electronic commerce), as the Foreign Trade Institute of Spain, Tecnológico de Monterrey and Google, among others .
Furthermore, School of Foreign Trade of Adex incorporate in its curriculum specialist courses in e-commerce, among others.
addition to training and associations, SMEs should also use the tools available to achieve good economic results in their business.
Two of them, and very little use for this business segment are market research and business intelligence allows them to have a broad and clear market where they are pointing.
Market research shows the reasons why you should go to this or that market.
also recommends what marketing channel to use and how to present a product in the target segment and at what price. Identify what are the national and international competitors in the market where it seeks to sell its products and seasonality. "He says when to go for a better price," explained Molero.
Having a market study provides a set of guidelines to achieve a stronger export and is long term. "The idea is that the operation be sustained and not short-sighted."
Alliances
1 Even though each entrepreneur can choose to grow one, you can also opt for strategic alliances that allow you to move faster.
2 This approach has also been reported by the United Nations Organization for Industrial Development, which encourages precisely export consortia to promote goods and services of its members abroad and facilitate the export of these products through joint action.
Via ADEX
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