China and India are major buyers of the products we offer small and medium enterprises (SMEs) Peruvian Alibaba.com platform, followed by countries like the U.S. and Brazil, reported the Business Development Manager the company, Steve Head.
"To date, three percent of users of Alibaba.com from Peru, and the idea is to increase this figure because we believe that there is a large number of companies that have not yet tested benefits electronic commerce, "he said.
In that sense, he said that the country has 3.5 million SMEs, of which only two percent currently exported through traditional and technological platforms.
"Among the potential demand for products marketed on the Internet are crafts, children's clothing, titanium dioxide, food for fish, T-shirt and copper cathodes," he said during the forum organized Society for Foreign Trade of Peru (COMEXPERU).
Alibaba.com currently has 55 million users, mostly SMEs, of which 40 million are from China while 15 million are from other countries.
"The beauty of Alibaba.com, and to be aware of Peruvian companies, is that 90 percent of its users are active shoppers, meaning they are willing to buy at the moment see a good deal, "he said.
Head said that the platform Alibaba.com, 30.8 percent of users under SME distributors / wholesalers, while 27.3 percent SME producers / wholesalers and 20.4 percent for SMEs retailers.
"While for many companies Peruvian language is one of the factors that slow when doing business with the Chinese, 50 percent of transactions are made are made Alibaba.com users in international markets, "he said.
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