Peruvians have increased in the last year his visit to the hairdresser and beauty to two or three times a week, with average weekly expenditure 25 new soles, said the German multinational Henkel, that the country has its online presence with Schwarzkopf.
"Until recently people in Peru did not give much importance to their image, perhaps because they had surpluses that allowed them to be certain tastes, but now with the purchasing power you have, the trend is spending more on this aspect, "said the director of Henkel Schwarzkopf Professional for Latin America, Angel Farriols.
In this regard, it considered the Peruvian market turnover at the end salons of 2010 would have had a three percent growth, while this year may grow by four percent.
"Growth is generated especially Lima, sales representing 80 percent of the national total. However, provinces also recorded significant growth, "he told Andina news agency.
As part of its social responsibility program called Shaping Futures, Henkel recently graduated 20 young Peruvian Zarate, in the Lima district of San Juan de Lurigancho, as technicians in hairdressing.
This program, which included the participation of young people from SOS Children's Villages was launched in November 2010 and located at San Juan de Lurigancho as the first district in Latin America is running this project.
Shaping Futures The objective is to transmit all the collective knowledge and train disadvantaged young people to introduce them to the craft of hairdressing and thus contribute to reducing poverty and generating self-sufficient economic projects.
Via Andean
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